Brett Kissel has signed with BRP to sponsor his “We Were That Song Tour: Part I”, which has 50+ concerts in 40+ cities, kicking off in Calgary on January 13.

“BRP was a great fit for me,” commented Kissel. “Growing up on a farm, I’ve used all-terrain vehicles my whole life. BRP’s Can-Am line of off-road and Side-by-Side vehicles are the best I’ve ever driven.”

The partnership will see Kissel endorsing BRP’s products through personal use, tour contesting with BRP’s extensive dealer network, and social media promotions. In fact, Kissel’s first social media posting shows him on the ranch, chasing cattle on a Can-Am ATV, hunting with a Can-AM Defender, and spinning donuts in a field with a Maverick X3 (visit https://www.youtube.com/watch?v=dIcj4cO_KdM).

BRP is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am off-road and Spyder vehicles, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft.