Brett Kissel has started 2018 with a bang, or should we say on the tour bus. The reigning CCMA Male Artist of the Year began his monumental “We Were That Song Tour: Part 1” with 3 sold-out shows in Calgary this past weekend before jumping on a tour bus to play an additional 50 shows from British Columbia to Ontario. The tour has posted impressive numbers, with sell-outs, and additional shows being added in markets such as Calgary, Vancouver, Toronto, and London.
“The demand is so strong for Brett,” commented his manager Louis O’Reilly, “that we couldn’t fit all the dates into his Q1 calendar. We had to create Part II of the tour and move it to the Fall.”
The tour comes on the heels of Kissel’s third album release “We Were That Song” on December 8th, and the earlier release of the lead off single of the same title – which proved another success, Kissel’s tenth Top 10 radio hit. Today, Kissel releases the second single from his album, a peppy, pop country song “Anthem” which will surely be a fan favourite during the tour.
Kissel’s strong fanbase and impressive social media reach and reputation (4-time CCMA Interactive Artist of the Year) has garnered a line-up of sponsors and iconic brands wanting to partner with Kissel and his tour. A recent deal with the rebranded Mark’s Work Wearhouse (now Mark’s Well Worn) sees Kissel wearing their clothes, posting about shopping sprees in their stores, and being encouraging of their wide assortment of brands and offerings beyond workwear. A recent partnership with Bombardier Recreational Products has Brett riding around on their Can-Am side-by-sides for work and for play. The partnership with jewellery company Hillberg & Berk has seen the roll out of the “Nominate a Woman Who Sparkles” contest, where one deserving woman per show is singled out to win a meet-and-greet with Kissel and a jewellery gift from the company. Partnerships with Action Car and Truck Accessories, Spartan Controls, and Driving Force has led to a roll out of social media promotions, contesting, and unique customer experiences on tour. And finally, Kissel continues his longstanding partnership with major music brands such as Shure and Gibson.
“I’m honored to have the support of so many fans and sponsors on this tour,” commented Kissel. “I’m going to be putting a lot of miles on my tour bus in the next three months. It’s going to be hard work, but every moment will be worth it!”
To see all of Brett Kissel’s tour dates on the “We Were That Song Tour: Part I” visit brettkissel.com.