TORONTO – Roots, one of Canada’s and the world’s most recognized clothing brands has announced that they have partnered with country superstar Brett Kissel who will be featured in their #SweatStyle campaign this fall and winter.  

For the past 42 years, Roots has been inspired by the musicians, singers and songwriters of this great country, thus have selected Kissel, as well as seven other famous artists, to model in their #SweatStyle campaign.  The country star recently completed a photo shoot and video shoot with Roots Canada in Toronto.  Kissel, decked out in his signature cowboy hat and favorite Roots gear will be seen on billboards across Canada, as well as Roots TV commercials.

“To partner with such a well respected brand like Roots is an honor for me,” explained Kissel, when asked about the opportunity to model.  “I’ve loved Roots clothing all my life, and I’m extremely excited to see my face in their stores across Canada!”

Go to your nearest Roots store for more information on Brett Kissel and #SweatStyle.  Also visit www.roots.com to watch exclusive videos, rapid-fire questions, and see more photos of Kissel in the #SweatStyle campaign.