Edmonton, AB – Brett Kissel leads the charge in a new era of safe, responsible live entertainment experiences with an unprecedented rollout of five additional shows after tickets for “Brett Kissel – Live at the Drive-In” sold out in less than five minutes. All six shows are now sold out! Together with Safeway Canada, Brett Kissel will be performing first of their kind social distancing drive-in country music concerts taking place on Saturday, June 13th  and Sunday, June 14th, at the main parking lot of the River Cree Resort and Casino outside of Edmonton, Alberta. Safeway Canada’s support ensures one hundred per cent of the event’s ticket-sales will be donated to the Food Banks Alberta.

“I miss my fans, and today they let me know in the most powerful way that the feeling is mutual,” Kissel chuckled. “Things are tough in Alberta, but we’re a province of trailblazers, innovators and fighters and that is why it was so important for me to make these shows happen in my home province. I cannot wait to step out onto that stage again and do so six times over the weekend. But on a deeper level, getting a chance to raise money and raise spirits for people in need is the most fulfilling part of it all.  Thank you, again, Alberta.  My heart is full”

Organizers have worked alongside Alberta Health Services and Health Canada to ensure that all health guidelines and safety measures for proper social distancing are in place and adhered to for the safety of all concert guests, performers, and staff.  Full event information and health guidelines are available online at

‘Brett Kissel Live at the Drive- In’ is one-way Safeway Canada is supporting local communities through its Community Action Fund. Initiated at the beginning of the COVID-19 pandemic, the Community Action Fund empowers 1,500 stores across the country to inject millions of dollars into Canadian communities. The fund has helped deliver food and critical funds to food banks and a range of other community organizations in need across Canada.

“When Brett reached out about creating a first of its kind drive- in country concert, the idea resonated strongly with our team at Safeway. Brett’s song ‘Tough Times Don’t Last, Tough People Do’ has inspired our frontline teammates throughout this crisis. At Safeway, we want to ensure that our community partners, such as Food Banks Alberta and others across the country, are not forgotten during this crisis,” said Sandra Sanderson, Senior Vice President, Marketing, Sobeys Inc. “We hope this unique social-distancing music event will inspire Canadians to help one another during these tough times and give back to the most vulnerable people in our communities.” 

Concert attendees will also be encouraged to ‘text to donate’ to Food Banks Alberta and Safeway Canada will match donations up to $25,000 over the course of the concert. Safeway is proud to contribute millions of dollars in food and funds each year to address hunger across Western Canada.


Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Farm Boy and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ approximately 123,000 people. More information on Sobeys Inc. can be found at

Media inquiries and requests can be directed to:

Adam Gonshor

National Publicity Manager, Warner Music Canada


Chelsea Smyth, on behalf of Safeway Canada


P: 403-616-4956

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